Trio of Leading Operas License Tessitura Software To Perform For Upcoming Seasons

San Diego Opera, Washington Opera, Houston Grand Opera Added To Growing Tessitura Licensee List

05/23/2002

These recent additions of major opera companies to the rapidly growing Tessitura licensee base of symphonies, performing arts centers, operas and ballets highlight the industry leading position of Tessitura. Tessitura is a proven enterprise-wide software management system selected by numerous North American arts organizations including the Boston Symphony Orchestra, Metropolitan Opera, The Kennedy Center, Lyric Opera of Chicago, City Center, San Francisco Symphony, Seattle Opera, Houston Ballet and the Santa Fe Opera,

Jack Rubin, business and marketing director for Tessitura, commented, "All of these organizations completed extensive reviews of the various software providers before selecting Tessitura. Our technology is current, all functional areas of the software have been proven for multiple seasons, the user interfaces are clean and intuitive and our diverse user base highlights the fact that Tessitura is suitable for any size and type of arts organization that values their constituents and desires completely integrated software functionality. It is interesting to note that these three opera companies are all converting from different software applications. Our users typically are converting data from legacy systems and many other databases. Our data tables are extensive and Tessitura licensees have found a suitable location in Tessitura for all data that they wanted to migrate to Tessitura."

Tessitura, originally developed by The Metropolitan Opera for its own use, was implemented in 1998 and replaced multiple separate systems that handled ticketing functions, fund raising, marketing, customer care and performance reporting. Smeeta Sharon, who is responsible for Business Operations at The Metropolitan Opera indicated, "Tessitura was designed by arts users for arts users. The primary system objective was to provide complete constituent management and excellent customer service using a seamlessly integrated platform for box office, fundraising and marketing purposes."

Mr. Rubin added, "These new licensees, like many others in the arts community, were attracted by both the power of our software and the simplicity of our business approach. The Tessitura business model involves a perpetual site license with a one-time license fee. Tessitura enables web sales and all other transactions to take place without any transaction fees due from licensees to Tessitura or any other 3rd party. A strong support team is in place to handle needs of Tessitura users and Tessitura recently upgraded licensees to the latest software version, which includes numerous additional user-driven features. We have a very open communication flow within the network of Tessitura licensees that is driving the direction of continuous ongoing software enhancement."

About Tessitura
Tessitura is an enterprise software application that enables an integrated approach to "constituent management" for arts organizations. Using a single database of information, the system empowers the user organization to record, track and manage all contacts with its constituents, conduct highly targeted and cost-efficient marketing and fund raising appeals, handle all ticketing and membership transactions and provide detailed and flexible performance reports. Besides seamlessly providing efficient business, ticketing and development department operations, a key benefit of the system is its ability for relationship managers to have a full view of each constituent - their history, preferences and all contacts with the institution. Tessitura is owned by Impresario, L.L.C. which is a wholly owned subsidiary of The Metropolitan Opera.

San Diego Opera - www.sdopera.org

Washington Opera - www.dc-opera.org

Houston Grand Opera - www.houstongrandopera.org

Tessitura Software Contact:
Jack Rubin
214.265.1908
jrubin@tessiturasoftware.com

call us: 1-888-643-5778

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