10/08/2002
The recent addition of four major arts organizations to the rapidly growing Tessitura licensee base of symphonies, performing arts centers, operas, theatre companies and ballets highlights the industry leading position of Tessitura Software. Tessitura is a proven enterprise-wide software management system selected by numerous North American arts organizations including the Boston Symphony Orchestra, Metropolitan Opera, The Kennedy Center, Lyric Opera of Chicago, City Center, San Francisco Symphony, Seattle Opera, Houston Ballet and the Santa Fe Opera.
Jack Rubin, business and marketing director for Tessitura and President of the Tessitura Network, commented, "Each of these organizations carefully considered their needs and determined that Tessitura provided advanced business functionality in a proven application. Tessitura takes 'constituent management' to another level by providing a complete view of every constituent including all of their contact points for business and service transactions. Customer service is considerably enhanced, customer retention is improved and fund raising and marketing campaigns are able to be more targeted and efficient."
Tessitura, originally developed by The Metropolitan Opera for its own use, was implemented in 1998 and replaced multiple separate systems that handled ticketing functions, fund raising, marketing, customer care and performance reporting. The system was made available by the Met to outside clients in 2001 and the growth has been dramatic with over 20 users / licensees brought on board in less than a year. Bill Mason, General Director of the Lyric Opera of Chicago, an early Tessitura adopter, commented at the Tessitura Network August business and user conference that, "The economic climate we are working in these days makes it crucial that the tools we use to generate revenues be of the same caliber as the art we create and I know in Tessitura, we have the best. In fact, I believe the creation of this network and the explosion in the number of users is one of the great stories in the arts in North America."
Smeeta Sharon, who is responsible for Business Operations at the Met, noted that "It was very gratifying to see over 130 people at the recent Tessitura Network Business Conference and User meeting. The rapid acceptance of Tessitura by a growing number of arts organizations and the ongoing enhancement of Tessitura is enabling the users of the software to improve business practices by sharing best practices with other users. The end result is organizational improvement. We saw it happen at the Met and we are pleased to share this powerful technology with other organizations through our Impresario, L.L.C. subsidiary."
About Tessitura
Tessitura is an enterprise software application that enables an integrated approach to "constituent management" for arts organizations. Using a single database of information, the system empowers the user organization to record, track and manage all contacts with its constituents, conduct highly targeted and cost-efficient marketing and fund raising appeals, handle all ticketing and membership transactions and provide detailed and flexible performance reports. Besides seamlessly providing efficient business, ticketing and development department operations, a key benefit of the system is its ability for relationship managers to have a full view of each constituent - their history, preferences and all contacts with the institution. Tessitura is owned by Impresario, L.L.C., a wholly owned subsidiary of The Metropolitan Opera.
Brooklyn Academy of Music -
www.bam.org
Dallas Opera -
www.bam.org
McCarter Theatre Center for the Performing Arts -
www.mccarter.org
Located in Princeton, NJ, McCarter is one of the nation's leading venues for theater, music and dance. Under the leadership of Artistic Director Emily Mann and Managing Director Jeffrey Woodward, McCarter Theatre is home to one of America's premier theater companies. Significant premieres include Dael Orlandersmith's Yellowman (2002 Pulitzer Prize finalist), Emily Mann's Having Our Say, Athol Fugard's Sorrows and Rejoicings, Regina Taylor's Crowns, Eric Bogosian's Humpty Dumpty and Stephen Wadsworth's adaptations of plays by Marivaux. In recognition of its accomplishments, McCarter was awarded the 1994 Tony Award for Outstanding Regional Theatre. In Spring 2003, McCarter will open the 350-seat Roger S. Berlind Theatre.
Contact: Dan Bauer, 609-258-6524
Opera Theatre Saint Louis - wwww.opera-stl.org
Tessitura Software Contact:
Jack Rubin
214.265.1908
jrubin@tessiturasoftware.com