02/25/2003
The Huntington Theatre Company, the professional theatre company in residence at Boston University, joins the growing group of Theatres, Symphony Orchestras, Ballets, Operas and Performing Arts Centers selecting Tessitura Software from Impresario, LLC for box office operations, fundraising, reporting, marketing and customer relations management. Tessitura is a proven enterprise-wide software management system selected by numerous leading North American arts organizations including The Metropolitan Opera, Boston Symphony Orchestra, The Kennedy Center, Lyric Opera of Chicago, City Center, San Francisco Symphony, Seattle Opera, Houston Ballet and the Santa Fe Opera.
Tessitura, originally developed by The Metropolitan Opera for its own use, was implemented in 1998 and replaced multiple separate systems that handled ticketing functions, fund raising, marketing, customer care and performance reporting. The system was made available by the Met to outside clients in 2001 and the growth has been dramatic with over thirty users / licensees brought on board in less than two years. Smeeta Sharon, who is responsible for Business Operations at the Met, noted that "Tessitura enabled the Met to enhance their constituent management and improve service to our patrons. We are very pleased to be able to be able to assist other arts organizations with this powerful functionality and the Huntington Theatre Company is a great addition to the growing Tessitura Network of licensees."
Under the leadership of the Norma Jean Calderwood Artistic Director, Nicholas Martin, and Managing Director, Michael Maso, the Huntington is experiencing a period of artistic and institutional growth. Established in 1982 as a professional theatre in residence at Boston University, the Huntington offers a six-play season for an annual audience of more than 175,000, including 18,000 subscribers. The Huntington has received three Tony Award nominations for productions transferred to Broadway.
Jack Rubin, business and marketing director for Tessitura and President of the Tessitura Network, commented, "The powerful business tools provided by Tessitura empower arts organizations of all sizes and types to operate more efficiently and effectively. Customer service is considerably enhanced, customer retention is improved and fund raising and marketing campaigns are able to be highly targeted. Our included Internet interface also eliminates the need for the organizations to be 'held hostage' by the high transaction charges that they and their patrons must pay to providers of other systems or services."
About Tessitura
Tessitura is an enterprise software application that enables an integrated approach to "constituent management" for arts organizations. Using a single database of information, the system empowers the user organization to record, track and manage all contacts with its constituents, conduct highly targeted and cost-efficient marketing and fund raising appeals, handle all ticketing and membership transactions and provide detailed and flexible performance reports. Besides seamlessly providing efficient business, ticketing and development department operations, a key benefit of the system is its ability for relationship managers to have a full view of each constituent - their history, preferences and all contacts with the institution. Tessitura is owned by Impresario, L.L.C., a wholly owned subsidiary of The Metropolitan Opera.
Tessitura Software Contact:
Jack Rubin
214.265.1908
jrubin@tessiturasoftware.com
The Huntington Theatre Company
www.huntingtontheatre.org
Dina Croce
617.273.1537
dcroce@bu.edu