01/28/2003
The Center Theatre Group, after extensive market review and due diligence, recently selected Tessitura Software from Impresario, L.L.C. for box office operations, fundraising, reporting, marketing and customer relations management. Tessitura is a proven enterprise-wide software management system selected by numerous leading North American arts organizations including The Metropolitan Opera, Boston Symphony Orchestra, The Kennedy Center, Lyric Opera of Chicago, City Center, San Francisco Symphony, Seattle Opera, Houston Ballet and the Santa Fe Opera.
Founded in 1967, Center Theatre Group (CTG), under the leadership of Gordon Davidson, is one of the nation's leading theatre companies, producing award-winning theatre year-round in both the Mark Taper Forum and Ahmanson Theatre at The Music Center, the Performing Arts Center in downtown Los Angeles, and in the Ivy Substation, a new 99-seat theatre for new play development and programming for youth in downtown Culver City. The Taper and Ahmanson have a combined subscription audience of over 70,000, with a total attendance expected to exceed 750,000 people each season.
Jack Rubin, business and marketing director for Tessitura Software and President of the Tessitura Network, commented "We are very pleased that an organization of the stature of CTG selected Tessitura in order to enhance their business tools for the future. Tessitura takes 'constituent management' to another level by providing a complete view of every constituent including all of their contact points for business and service transactions. Customer service is considerably enhanced, customer retention is improved and fund raising and marketing campaigns are able to be more targeted and efficient."
Tessitura, originally developed by The Metropolitan Opera for its own use, was implemented in 1998 and replaced multiple separate systems that handled ticketing functions, fund raising, marketing, customer care and performance reporting. The system was made available by the Met to outside clients in 2001 and the growth has been dramatic with over 20 users / licensees brought on board in less than a year. Smeeta Sharon, who is responsible for Business Operations at the Met, noted that "Tessitura enabled the Met to enhance their constituent management and improve service to our patrons. We are very pleased to be able to be able to assist other arts organizations with this powerful functionality and CTG is a great addition to the growing Tessitura Network of licensees."
About Tessitura
Tessitura is an enterprise software application that enables an integrated approach to "constituent management" for arts organizations. Using a single database of information, the system empowers the user organization to record, track and manage all contacts with its constituents, conduct highly targeted and cost-efficient marketing and fund raising appeals, handle all ticketing and membership transactions and provide detailed and flexible performance reports. Besides seamlessly providing efficient business, ticketing and development department operations, a key benefit of the system is its ability for relationship managers to have a full view of each constituent - their history, preferences and all contacts with the institution. Tessitura is owned by Impresario, L.L.C. which is a wholly owned subsidiary of The Metropolitan Opera.
Tessitura Software Contact:
Jack Rubin
214.265.1908
jrubin@tessiturasoftware.com
Center Theatre Group
www.centertheatregroup.com Nancy Hereford
213.972.7376
nhereford@ctgla.org