One of the strengths of Tessitura is that there is no singular “marketing” function; instead it permeates throughout the entire application. Marketing is highly dependent upon each organization knowing their constituents at more than just a surface level. It is simply not possible to be an effective arts marketer without having coordinated CRM practices in place.
Tessitura provides the tools to dig beneath the surface, to really understand your constituents, primarily via the use of List Management. Picking and choosing exactly who you want to receive a marketing piece is just as (if not more) important than the look and feel of the piece itself.
You can pull a list using any field in the database:
And creating a targeted list is as easy as drag-and-drop.
Not to mention the easy process to send your list information to labels or to be merged into a Microsoft Word document:
It takes a powerful and flexible application to cover the wide area known as ‘Marketing’ but since Tessitura was designed exactly for this purpose from the very beginning it is the perfect solution to handle the marketing needs of every department in your organization.