Tessitura’s Innovator Series is an ongoing program of brief and inspiring presentations by industry innovators, each focused on a single theme to advance insight and innovation in the business of arts and culture. Presented periodically at no cost to a live webinar audience of Tessitura Network Members and others engaged in or studying the arts and cultural sector, Innovator Series presentations are subsequently released through the Tessitura Network YouTube™ channel to expand and extend the accessibility of these powerfully innovative ideas globally.
Gabriela Jirasek, Director of New Media
No More Free Lunch: The New Realities of Facebook & Social Advertising
Are you seeing steep declines in your Facebook Page’s organic reach and engagement? It’s not just you—brands, traditional media outlets and cultural institutions are all facing the same new reality: Facebook is now primarily an advertising platform. But for savvy marketers, making a real investment in Facebook advertising can generate buzz, drive ticket sales, improve customer service and increase patron loyalty. Gabriela will share how to take your social media strategy into the world of social advertising.
Jane Alexander, Chief Information/Digital Officer
Cleveland Museum of Art
Free to Move, Create and Engage: Designing Meaningful and Barrier-Free Digital Experiences with Museum Collections
The Cleveland Museum of Art’s new Studio Play interactive space was designed with technology exquisitely responsive to user movement, making the transition between observation and interaction seamless, effortless and accessible to all. The touch-screen interfaces that might have limited access for non-readers or frustrated non-tech-savvy visitors are gone. Jane will present Studio Play as a case study for using human-centered design and kinesthetic and action-based experiences to develop visually-focused engagement and to further creativity and curiosity.
Christopher Amos, Chief Digital Officer
Lucy Schwartz, Program Manager
Google Cultural Institute
Digital Collaborations: Carnegie Hall and the Google Cultural Institute
In 2015, Carnegie Hall was one of 60 inaugural performing arts organizations to launch on the Google Arts & Culture platform, which was already widely known for its digital collaborations with hundreds of art museums and historical archives. Chris and Lucy will share several projects developed through Carnegie Hall’s on-going collaboration with the Google Cultural Institute, including the first 360-degree video filmed at Carnegie Hall, and discuss how the partnership has influenced and benefited Carnegie Hall’s digitization strategy.
Presenter Bios and Links to More Information
Gabriela is the Director of New Media at Goodman Theatre. She manages the Goodman’s website, digital strategy, email marketing and social media. Gabriela earned a BA in International Relations and Spanish from Tufts University. She was an elected member of the Americans for the Arts Emerging Leaders Council from 2010-2011, advising AFTA and serving as Chair of the Technology Committee. Previously she was the Marketing and New Media Associate for the Chicago Humanities Festival (CHF). In 2010 she received the Joyce Foundation’s Professional Development Fellowship for Emerging Leaders of Color from the Great Lakes Region.
Goodman Theatre website
Gabriela on Twitter: @gabba_hey
Jane is the Chief Information/Digital Officer for the Cleveland Museum of Art. She is responsible for creating, ongoing iteration, and advocacy of a vision for innovation, technology implementation and digital strategies best applied to Cleveland Museum of Art's (CMA) mission. In addition, she is responsible for the strategy, concept, design and implementation of interactive experiences, backend applications and infrastructure design. Before moving to Cleveland, Jane developed and directed Columbia University’s acclaimed distance education program, as well as the development of university-wide resources for instructional technology and methodology. In Cleveland, Jane has worked on several high-profile projects, notably as the virtual Chief Technology Officer to the Great Lakes Science Center, as well as the technology design consultant to Frank Gehry's Peter B. Lewis Campus at Case Western Reserve University. Jane is a native New Yorker, with a BS and MS in Applied Mathematics as well as a BA in Architecture from Columbia University. She has two teenage daughters, Esme and Willa.
Cleveland Museum of Art website
Jane on Twitter: @janecalexander
Chris leads Carnegie Hall’s digital strategy and oversees digital media initiatives across the organization. His work leverages new platforms and technologies to support Carnegie Hall’s mission both within the concert hall and online. Before his appointment as Chief Digital Officer, Chris was Director, Educational Media and Technology, for Carnegie Hall’s Weill Music Institute, a position he held for seven years. Before joining the staff of Carnegie Hall in 2008, he was Director of Electronic Media for the Philadelphia Orchestra, where he also held the position of Assistant Director of Education and Community Partnerships.
Carnegie Hall website
Chris on LinkedIn: https://www.linkedin.com/in/amoschristopher
Chris on Twitter: @christopheramos
Lucy leads Google Cultural Institute’s partnerships and operations in North America, working closely with cultural organizations to help them expand their reach and to innovate using Google technologies. She managed the US chapter of the Google Performing Arts project launched in December 2015. Lucy joined Google in 2011 when she coordinated marketing and communications for the Google Art Project re-launch. She then developed partnerships in Europe and Latin America while leading the Cultural Institute’s social media strategy.
Google Cultural Institute website
Lucy on Twitter: @Lucy_Schwartz
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