Tessitura's Innovator Series

Tessitura’s Innovator Series is an ongoing program of brief and inspiring presentations by industry innovators, each focused on a single theme to advance insight and innovation in the business of arts and culture. Presented periodically at no cost to a live webinar audience of Tessitura Network Members and others engaged in or studying the arts and cultural sector, Innovator Series presentations are subsequently released through the Tessitura Network YouTube™ channel to expand and extend the accessibility of these powerfully innovative ideas globally.

We were thrilled to present a solo Innovator Series talk during the opening session of the Australia/New Zealand Tessitura Regional Users Conference in Melbourne, April 2015.

Sarah HuntSara Hunt, Executive, Development and Audience Engagement
Arts Centre Melbourne
Focusing on the Customer Journey: Back to Basics and Beyond
Since 2013, much of the focus and strategy at Arts Centre Melbourne has centred on understanding and enhancing the customer journey in all its incarnations, from ticket buyers to donors to resident companies, with impressive results. In this talk, Sarah will share the story of why and how this customer-centric direction developed, explain how new technology is enabling stronger connections and providing broader views of customers, and share a few examples of how this focus is transforming the way the Centre operates, allowing it to more fully engage with its customers at all levels.

Presenter Bio and Links to More Information

Sarah Hunt
Sarah is responsible for Arts Centre Melbourne’s Development, Marketing and Communications teams, and leads the teams that deliver Visitor Services.

Before joining Arts Centre Melbourne 2 years ago, Sarah was Director of Marketing, Communications and Ticket Sales at the National Theatre of Great Britain.  In this time, Sarah helped to transform the way that the National Theatre understands its audiences, growing and sustaining them at an average 90% capacity - which in 2012 accounted for 40% of London’s total play-goers. During her time there, Sarah led the marketing campaigns for the Travelex $10 scheme - an innovative pricing approach that revolutionized theatre-going for audiences in London, initiated the marketing campaigns for numerous West End, Broadway, international transfers and UK tours, and in 2009 she launched the marketing and publicity campaign for the pioneering NT Live shows, with the production of Phedre, directed by Nicholas Hytner, and starring Helen Mirren.

Sarah has also worked for Bristol Old Vic Theatre, the Donmar Warehouse, with Sam Mendes, the Tricycle Theatre, English Touring Opera, and she began her career in the Box Office at the Orange Tree Theatre in London.

Sarah is attracted to work for companies that care for artists and their well-being, and that genuinely strive to make the performing arts as accessible as possible to the broadest and most diverse audiences possible.

Arts Centre Melbourne website

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Alan Valentine, Executive Director, Nashville Symphony

"Managing our growth would not have been possible without Tessitura Software."

Gary Keehner, Asolo Repertory Theatre

“The thing that drove us to Tessitura to begin with is the integration of the entire organization.”

Amy Lampi, Alley Theatre

"You can treat the person as an entire patron, because that's how the patrons view our organization… And I feel like Tessitura encourages that kind of collaboration inter-departmentally."

Jennifer Buzzell, Signature Theatre

"Tessitura does a lot to improve our departmental communication. I think that it gives us a common vocabulary, and it gives us insight into the overall business as opposed to our individual silos."

Recently Added Licensees

English National Ballet (UK)
Somerset House (UK)
Canadian Museum for Human Rights
Theatre Under the Stars (Houston)
California Musical Theatre
Museum of Contemporary Art Toronto
Minnesota Opera
Gettysburg Foundation
Institute for Contemporary Art, VCU
Zoological Society of Milwaukee
New England Historic Geneological Society
Birch Aquarium at Scripps
The Smith Center for the Performing Arts
Georgia Aquarium
American Film Institute
Dallas Zoo & Children's Aquarium at Fair Park
ICA Boston
The Carson Center
2econd Stage Theatre
Nelson-Atkins Museum of Art
Canadian Museum of Nature
Olney Theatre Center
Ogunquit Playhouse
The Florida Orchestra
Calgary Zoo
Handel and Haydn Society
Mystic Aquarium
Adventure Theatre
Orchestra of the Age of Enlightenment (UK)
London Sinfonietta (UK)
Alberta Ballet (CA)
Minnesota Orchestra
Toronto Consort (CA)
Hawaii Opera Theatre
Stages Theatre Company
Science Museum Group (UK)
Museum of the Bible
Tafelmusik Baroque Orchestra & Chamber Choir (Canada)
Almeida Theatre (UK)
Des Moines Performing Arts
Friends of the National Zoo
Alys Stephens Performing Arts Center
California Science Center
Ford's Theatre
Virginia Arts Festival
El Dorado Festival & Events
Country Music Hall of Fame & Museum
Lawrence Family JCC
Sydney Writers' Festival (Australia)
Madison Opera
Children's Theater of Madison
Jacob Burns Film Center
Arizona Opera
Australian National Academy of Music (Australia)
Frost Science
Belvoir Theatre (Australia)
Black Country Living Museum (UK)
Museum of Chinese in America
Austin Opera
Hartford Stage
Intrepid Sea, Air & Space Museum
Minnesota Historical Society