Tessitura’s Innovator Series is an ongoing program of brief and inspiring presentations by industry innovators, each focused on a single theme to advance insight and innovation in the business of arts and culture. Presented periodically at no cost to a live webinar audience of Tessitura Network Members and others engaged in or studying the arts and cultural sector, Innovator Series presentations are subsequently released through the Tessitura Network YouTube™ channel to expand and extend the accessibility of these powerfully innovative ideas globally.
We were thrilled to present a solo Innovator Series talk at the Australia/New Zealand Tessitura Regional Users Conference in Sydney, April 2016.
Georgia Rivers, Sales & Marketing Director
Marketing the Experience to Connect with Wider Audiences
One of the newer challenges of marketing arts and culture is the general public’s increasing lack of familiarity with the work and artists presented on our stages, in our halls, and in our galleries. Still, for many, the experience of attending a cultural event retains a hint of magic, an aura of specialness. As marketers, can we expand our audiences by recognizing and responding to these trends? Georgia will share how Opera Australia is broadening its appeal to wider audiences by marketing and delivering an exceptional cultural experience.
Presenter Bio and Links to More Information
Georgia Rivers has 20 years’ experience as marketing manager of leading performing arts companies in Australia and the UK, including Opera Australia, Australian Chamber Orchestra, Sydney Opera House, Sydney Symphony, Music at Oxford and Aldeburgh Music. She has tertiary qualifications in music, digital media and arts management, and a Masters of Business in Marketing. Georgia attends many performances and is a member of Sydney Philharmonia Choirs.
Opera Australia website
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