Tessitura's Innovator Series

Tessitura’s Innovator Series is an ongoing program of brief and inspiring presentations by industry innovators, each focused on a single theme to advance insight and innovation in the business of arts and culture. Presented periodically at no cost to a live webinar audience of Tessitura Network Members and others engaged in or studying the arts and cultural sector, Innovator Series presentations are subsequently released through the Tessitura Network YouTube™ channel to expand and extend the accessibility of these powerfully innovative ideas globally.

AaronAaron Bisman, Director, Audience Development
Jazz at Lincoln Center
Making a Case for Digital Engagement: Strategies from Jazz at Lincoln Center
With internet usage ubiquitous and social media adoption not far behind, organizations can reach more people online than will ever come through our physical doors. What is this “reach” worth? And for that matter, what do we do with online audiences once we have them? In this talk, Aaron offers practical strategies with real life examples of how digital engagement supports Jazz at Lincoln Center’s mission, impact, and potentially, its bottom line.

Jonathan ThompsonJonathan Thompson, Head of Customer Services
Birmingham Hippodrome
Customer Service? What’s It Good For? Absolutely EVERYTHING!
Outstanding customer service is at the core of enabling arts organizations to deliver on their broader mission. Every single member of your front-of-house team should be delivering world-class service every day, living your brand values in their audience interactions, and thriving on the front line. Jonathan will be discussing how the Hippodrome achieved their noted and distinguished level of customer service, what it entails day to day to maintain their high standards, and where the Hippodrome’s ambition might take them.

Ross BinnieJulie StapfRoss Binnie, Chief Marketing Officer
Julie Stapf, Director of Sales and Marketing
The Cleveland Orchestra
Embracing Young Audiences: 7 Strategies Used by The Cleveland Orchestra
The Cleveland Orchestra has long been regarded as one of the world’s great orchestral ensembles, but in today’s changing demographic landscape that is not enough. To remain relevant, especially towards the next generation of young people, The Cleveland Orchestra had to aggressively change its focus. Ross and Julie will discuss how the orchestra has embarked on the ambitious goal of having the youngest audience in the U.S. by their centennial in 2018, as well as the staggering success of the programs to date. 


Presenter Bios and Links to More Information

Aaron Bisman
As Director of Audience Development at Jazz at Lincoln Center, Aaron is focused on sharing the joy, history and importance of jazz with an international audience. He manages the creation of audio, video, and digital content and its dissemination through social media channels, music and video distribution platforms and jazz.org. Previously, Aaron ran JDub, a non-profit media company where he introduced the world to the least expected Billboard Top 100 artist ever: Hasidic reggae singer Matisyahu. He’s since moved on to uncovering audiences for under-appreciated artists and products and designing business and marketing strategies for digital magazines, children’s television shows and event-recommendation apps. 

Jazz at Lincoln Center website
Aaron on LinkedIn
Follow Aaron on Twitter: @bizmonides

Jonathan Thompson
Jonathan has worked in Customer Service for over 20 years, dealing with all sorts of challenges from the UK’s largest theme park to holiday-makers abroad. At Birmingham Hippodrome, he and his team look after more than 500,000 paying visitors each year. As Head of Customer Services for the last 12 years, he has worked to increase service levels not only in his immediate Hospitality and Service Team, but also across the company. He believes that everyone is important and can make a valuable contribution from the Chief Executive and the Trustees, to casual workers, to volunteers and the cleaning team.

Birmingham Hippodrome website

Ross Binnie
Ross has been the Chief Marketing Officer of The Cleveland Orchestra since February 2010, and was also named the Director of the Center for Future Audiences in October 2010. He served as vice president for sales and services at the Detroit Symphony Orchestra before coming to Cleveland. Ross was raised in the United Kingdom and has worked with arts organizations for over 28 years on both sides of the Atlantic. He received his MBA from Southern Methodist University in Dallas and his BA from the University of Texas, Austin.

Julie Stapf
Julie joined the staff of The Cleveland Orchestra as Director of Sales and Marketing in November 2011.  Prior to joining the staff at The Cleveland Orchestra, she was Director of Marketing and Communications at Hartford Stage, a Tony Award-winning repertoire theatre, and Director of Marketing and Sales at the Detroit Symphony Orchestra. She began her professional career as Assistant Chief of Public Affairs for “The President’s Own” U.S. Marine Band, who provide musical support to the President and the White House. She holds a bachelor’s degree in Music Performance (French horn) from the University of Cincinnati College-Conservatory of Music and a master’s degree in performing arts management/marketing from The American University in Washington, DC.  

The Cleveland Orchestra website


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