Tessitura’s Innovator Series is an ongoing program of brief and inspiring presentations by industry innovators, each focused on a single theme to advance insight and innovation in the business of arts and culture. Presented periodically at no cost to a live webinar audience of Tessitura Network Members and others engaged in or studying the arts and cultural sector, Innovator Series presentations are subsequently released through the Tessitura Network YouTube™ channel to expand and extend the accessibility of these powerfully innovative ideas globally.
Howard Levine, Director of Digital Innovation & Creative Strategy and Director of the Milstein/Rosenthal Center for Media & Technology
92nd Street Y
Behavioral Drivers: Knowing the Why, Not Just the What
As a community and cultural center, the 92nd Street Y (92Y) strives to educate, entertain and engage communities. With advanced customer relationship management (CRM) systems, it has never been easier to understand customer transactional patterns and history. But can recency, frequency and monetary data provide enough information to drive future marketing, fundraising and programming decisions? What really motivates and influences patrons to purchase and donate? Transactional measures help us understand WHAT patrons did but don’t tell us WHY they did it. Howard will discuss how understanding behavioral drivers improved 92Y’s ability to engage with patrons based on their emotional needs and motivations, leading to increased sales, donations and deeper connections.
Lauren Sivak, Education and Community Programs Coordinator
Steppenwolf Theatre Company
Steppenwolf for Young Adults: Producing World-Class Theater for Teens
For over 30 years, Steppenwolf for Young Adults (SYA) has created world-class programming that speaks to the teen identity. In this presentation, learn how SYA tells stories that bring attention to the immediate needs of youth in the community and connects them with resources to effect change in their lives. Lauren will also touch on the Young Adult Council, Steppenwolf’s arts leadership program for Chicago-area teens.
Stephanie Long, Director of Science Live Theatre
Science Museum of Minnesota
An Actor in Every Museum: Bringing Content to Life in Cultural Institutions
For 43 years, the Science Museum of Minnesota has supported Science Live Theatre, an in-house professional museum theatre company. Stephanie will share how theatrical techniques enhance the visitor experience, enrich exhibit stories and connect content to the emotional lived experience. You’ll also learn about museum theatre trends, approaches, successes and failures.
Presenter Bios and Links to More Information
92nd Street Y website
Howard’s Full Bio
As the Director of Digital Innovation & Creative Strategy and the Director of the Milstein/Rosenthal Center for Media & Technology, Howard is part of the senior leadership team of New York’s 92nd Street Y (92Y). Howard currently oversees five 92Y departments: Enterprise Systems (Tessitura), Customer Relationship Management (CRM), Web, Social Media & Digital Content and Creative Services as well as directs the Milstein/Rosenthal Center for Media & Technology. The center and his departments are responsible for the development of 92Y’s digital strategies, promotion and digital dissemination of 92Y's programs; unifying business practices; and leveraging Tessitura as a highly functional CRM, sales and fundraising system. Before joining the staff of 92nd Street Y, Howard was art director at McCarter Theatre Center in Princeton, NJ. There he led the graphic identity of theatrical and dance performances, concerts and special events.
As the Education and Community Programs Coordinator at Steppenwolf Theatre Company, Lauren runs its Young Adult Council after-school program and Behind the Scene, a community partner engagement program. Since moving to Chicago in 2009, Lauren has had the privilege of working as an actor, teaching artist, and storyteller (Write Club, Story Club, The BYOB Story Hour, Sidetrack’s OUTspoken!, and Beauty Bar's Salonathon series). In addition to her role at Steppenwolf, Lauren works as General Manager for 2nd Story. Her story ‘Beginnings’ was published in Story Club Magazine’s first issue. Prior to accepting her position with 2nd Story, Lauren served as the Managing Director of Walkabout Theater Company where she oversaw the rebranding of the company’s visual and online identity, produced The Wild, and performed in the company’s guerrilla-style theatre piece Beach Party at the End of the World.
Steppenwolf Theatre Company website
Steppenwolf for Young Adults
Stephanie is the Director of Science Live Theatre at the Science Museum of Minnesota (SMM). Over the past thirteen years, she has produced 70 live programs and 14 films for SMM and other institutions. Stephanie has led playwriting and science communication workshops for scientists, presented on museum theatre nationally and internationally and worked as a program developer for the Nanoscale Informal Science Education network. She is President of the International Museum Theatre Alliance-Americas. Outside of the museum field she is the President of the Board of Directors for Theatre in The Round Players and has been a mentor with Big Brothers and Big Sisters for ten years.
Science Museum of Minnesota website
Science Live Theatre
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