Tessitura's Innovator Series

Tessitura’s Innovator Series is an ongoing program of brief and inspiring presentations by industry innovators, each focused on a single theme to advance insight and innovation in the business of arts and culture. Presented periodically at no cost to a live webinar audience of Tessitura Network Members and others engaged in or studying the arts and cultural sector, Innovator Series presentations are subsequently released through the Tessitura Network YouTube™ channel to expand and extend the accessibility of these powerfully innovative ideas globally.

January Innovator Series Webinar:

Tom MorrisTom Morris, Director of Administration
The Santa Fe Opera
Dynamic Pricing: Don’t Leave Money (or Seats) on the Table
With ever-increasing demands on keeping your business edge, maximizing every dollar is critical.  How can you charge more and avoid alienating your supporters?  Should discounts be used to stimulate slow-moving inventory? The Santa Fe Opera shares how they approached these complex issues. Harnessing institutional awareness, outside expertise and all the tools in the box provides the resources needed to make informed decisions and analyze results.

James Walker James Walker, Director of Information Technology
Oregon Shakespeare Festival
Agile Methodology: Adaptive, Collaborative and Evolutionary
Agile Methodology for software development is a flexible, iterative project approach to product development that is wildly popular in the technology world today. Did you know that Agile philosophy and tools can be applied to everyday business, too?  In this talk, James will look at real world examples of how Agile can work throughout our arts and cultural organizations.

Annie Burridge Annie Burridge, Senior Vice President of Institutional Advancement
Opera Philadelphia 
What’s In a Name? The Rebranding of Opera Philadelphia
In January of 2013, the Opera Company of Philadelphia became Opera Philadelphia. Why go to all that trouble to remove two words? Senior Vice President of Institutional Advancement Annie Burridge will discuss the strategic impulse that led to the Company’s rebranding, the tactics that contributed to its success, and its impact on the bottom line.

Previous Innovator Series sessions:

Presenter Bios and Links to More Information

Tom Morris
As Director of Administration for The Santa Fe Opera, much of Tom’s work intersects the audience’s experience – overseeing box office, house management, gift shop, parking, concession and food services, reception and IT (the glue that unites all areas).  As one of the leading international summer festivals, The Santa Fe Opera attracts opera enthusiasts, cultural omnivores and novices alike with a diverse repertory in an incomparable outdoor setting.  Tom has been with the company for 35 years holding various positions in Box Office, Marketing and Administration.  He was on the team to implement the first Tessitura installation after the Metropolitan Opera (in 2000).  He served as one of the founders and past Treasurer of the Board of Tessitura Network, Inc. 

The Santa Fe Opera website

James Walker
As the Director of Information Technology at the Oregon Shakespeare Festival in Ashland Oregon, James puts his skills as an arts IT leader  to the test helping to produce world class theatre in a highly collaborative environment. In a time of incredible technological disruption, collapsing silos and increasing pace of change, IT is being forced to be an agile business leader.  James’ unique perspective in his role rises out of a convergence of extensive experience in marketing, fundraising and box office management with software development, digital media, analytics and business analysis at a variety of technology and arts organizations. He was also a founding member of the Tessitura Member Advisory Committee and is a frequent presenter and panelist. In addition, James is the founder and manager of the Tessiturians where he has fun applying agile techniques to rock bands.

Oregon Shakespeare Festival website

Annie Burridge
Annie Burridge is the Senior Vice President of Institutional Advancement for Opera Philadelphia, overseeing the marketing, communications, and development departments and $10 million in annual revenue. With the company since 2007, Annie previously served as the Director of Development, increasing the company’s overall contributed income by 76% in three years.

Before switching her focus to administration, Annie was a coloratura soprano and worked as a young artist at Des Moines Metro Opera and Pensacola Opera. Annie serves as Adjunct Faculty in Drexel University’s Arts Administration graduate program and holds a Graduate Certificate in Nonprofit Administration from the University of Pennsylvania; a M.M. in Voice Performance and a M.M. in Opera Studies from the New England Conservatory; and a B.M. in Voice Performance from Penn State University. 

Opera Philadelphia website

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Alan Valentine, Executive Director, Nashville Symphony

"Managing our growth would not have been possible without Tessitura Software."

Gary Keehner, Asolo Repertory Theatre

“The thing that drove us to Tessitura to begin with is the integration of the entire organization.”

Amy Lampi, Alley Theatre

"You can treat the person as an entire patron, because that's how the patrons view our organization… And I feel like Tessitura encourages that kind of collaboration inter-departmentally."

Jennifer Buzzell, Signature Theatre

"Tessitura does a lot to improve our departmental communication. I think that it gives us a common vocabulary, and it gives us insight into the overall business as opposed to our individual silos."

Recently Added Licensees

English National Ballet (UK)
Somerset House (UK)
Canadian Museum for Human Rights
Theatre Under the Stars (Houston)
California Musical Theatre
Museum of Contemporary Art Toronto
Minnesota Opera
Gettysburg Foundation
Institute for Contemporary Art, VCU
Zoological Society of Milwaukee
New England Historic Geneological Society
Birch Aquarium at Scripps
The Smith Center for the Performing Arts
Georgia Aquarium
American Film Institute
Dallas Zoo & Children's Aquarium at Fair Park
ICA Boston
The Carson Center
2econd Stage Theatre
Nelson-Atkins Museum of Art
Canadian Museum of Nature
Olney Theatre Center
Ogunquit Playhouse
The Florida Orchestra
Calgary Zoo
Handel and Haydn Society
Mystic Aquarium
Adventure Theatre
Orchestra of the Age of Enlightenment (UK)
London Sinfonietta (UK)
Alberta Ballet (CA)
Minnesota Orchestra
Toronto Consort (CA)
Hawaii Opera Theatre
Stages Theatre Company
Science Museum Group (UK)
Museum of the Bible
Tafelmusik Baroque Orchestra & Chamber Choir (Canada)
Almeida Theatre (UK)
Des Moines Performing Arts
Friends of the National Zoo
Alys Stephens Performing Arts Center
California Science Center
Ford's Theatre
Virginia Arts Festival
El Dorado Festival & Events
Country Music Hall of Fame & Museum
Lawrence Family JCC
Sydney Writers' Festival (Australia)
Madison Opera
Children's Theater of Madison
Jacob Burns Film Center
Arizona Opera
Australian National Academy of Music (Australia)
Frost Science
Belvoir Theatre (Australia)
Black Country Living Museum (UK)
Museum of Chinese in America
Austin Opera
Hartford Stage
Intrepid Sea, Air & Space Museum
Minnesota Historical Society