Tessitura’s Innovator Series is an ongoing program of brief and inspiring presentations by industry innovators, each focused on a single theme to advance insight and innovation in the business of arts and culture. Presented periodically at no cost to a live webinar audience of Tessitura Network Members and others engaged in or studying the arts and cultural sector, Innovator Series presentations are subsequently released through the Tessitura Network YouTube™ channel to expand and extend the accessibility of these powerfully innovative ideas globally.
Inaugural Webinar Session, presented Wednesday, May 1, 2013
Robert Sweibel, Director of Marketing and Communications
Berkeley Repertory Theatre
Audience Engagement: When the Tried-and-True Meets the Untried-and-New
Many organizations hunt for the holy grail of audience engagement in the 21st century while passing over present opportunities. How do arts organizations design audience engagement programs that not only reach the greatest number of people, but also deepen the dialogue? When time-tested and trail-blazing meet, transformation can happen.
Pete Miller, Board Member
Woolly Mammoth Theatre Company
How Might We Turn More People into Playgoers?
Consider this three point strategy for collaborating institutions to radically increase art event attendance. While focused on performing arts, this idea has applicability to other fields.
Kevin Giglinto, Vice President for Strategy and Special Initiatives
Chicago Symphony Orchestra
Building a Lifelong Patron Relationship
Arts and cultural organizations, like for-profit companies, survive based on their ability to connect with their customers. How can we be more effective in building lifelong patron relationships right from the start, encouraging people to return and become more invested in the institution for the long haul?
Presenter Bios and Links to More Information
In 20 years as a senior marketing and communications officer, Robert Sweibel has helped several institutions achieve record-setting levels of attendance and patron loyalty. For Berkeley Repertory Theatre, Robert initiated a series of strategically driven initiatives to identify, cultivate, and retain audiences for the Theatre’s unique brand of theatrical programming, helping make recent seasons the most successful in the Theatre’s history. Previous to joining Berkeley Repertory Theatre, Robert led successful audience expansion efforts at American Conservatory Theater and Arizona Theatre Company of Phoenix and Tucson. Robert is a trustee of Theatre Bay Area, having previously served on the boards of the Downtown Berkeley Association and Huckabay McAllister Dance. His consulting clients range from Berkeley to Boston.
Berkeley Repertory Theatre website
Pete became an enthusiastic playgoer after a high school class brought him to the Folger Library to see a production of Love’s Labours Lost. He volunteered as a stage manager while an undergraduate at the University of Chicago, served seven years in the Air Force, and became a major fan of DC theater while working for KPMG for four years, during which time he moved into the District. He worked for AOL for eleven years, mostly in network operations, while at the same time working his way up within Woolly Mammoth from volunteer usher to board member. Pete averages around 100 evenings of theater per year and writes about increasing playgoing and other arts management issues on 2amt.com.
Pete’s Posts on 2amt.com
Woolly Mammoth Theatre Company website
Kevin joined the Chicago Symphony Orchestra staff in 1999. Serving first as the organization’s Director of E-Commerce, his efforts to build cso.org added significant online capabilities, growing traffic and sales exponentially. Next, he served as the CSO’s Vice President for Sales and Marketing from 2003 to 2012, developing and implementing broad-based marketing strategies. As Vice President for Strategy and Special Initiatives, Kevin is responsible for implementing long-term strategic initiatives and for structuring and managing the delivery of the organization’s overarching long-range plan. He also focuses on providing critical evaluative research and development, as well as information analysis associated with the institution’s long-term initiatives: maintaining and elevating the CSO’s international reputation, strengthening audience development efforts, and deepening the Institution’s engagement with the broader Chicago community and beyond.
Kevin's Profile on LinkedIn
Chicago Symphony Orchestra website
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