Tessitura's Innovator Series

Tessitura’s Innovator Series is an ongoing program of brief and inspiring presentations by industry innovators, each focused on a single theme to advance insight and innovation in the business of arts and culture. Presented periodically at no cost to a live webinar audience of Tessitura Network Members and others engaged in or studying the arts and cultural sector, Innovator Series presentations are subsequently released through the Tessitura Network YouTube™ channel to expand and extend the accessibility of these powerfully innovative ideas globally.


Tom O'Connor Tom O’Connor, Director of Marketing and Audience Development
Roundabout Theatre Company
Shifting Media Strategies: Distinguishing the Baby from the Bathwater
Learn how Roundabout Theatre Company has redrawn its media strategies for a new era, better leveraging direct relationships with its audience to redefine its reliance on paid media, and utilizing the dynamism of digital advertising to make every impression count. Tom will show how Roundabout continues to put analytics and insights into action through rigorous analysis, improved multi-channel segmentation practices, and increased personalization.

Rich Bradway Rich Bradway, Associate Director of E-Commerce and New Media
Boston Symphony Orchestra
All about HENRY: BSO’s Online Performance History Database
In 2013, the Boston Symphony Orchestra embarked on an ambitious project to provide online access to over 133 years of performance data for the BSO, partial performance histories for the Boston Pops and the Tanglewood Music Center, and over 100 years of digitized BSO program books. Funded by the NEA and the Sloan Foundation, HENRY (named after BSO founder Henry Lee Higginson) was developed so that other organizations could leverage the source code to produce similar online databases. Learn why the BSO sought to undertake this project, how the partners and funding came together to make it happen, what they have learned in the process, and how your organization can take advantage of this unique opportunity to build on work already completed by the BSO.

Limor Tomer Limor Tomer, General Manager of Concerts and Lectures
The Metropolitan Museum of Art
The Opposite of Fear
Since joining the Met Museum in July 2011, Limor has been working collaboratively with the Museum’s curators and educators to deepen audience engagement with collections and exhibitions by presenting adventurous performances designed for and staged throughout the Museum’s galleries. In this presentation, Limor will explore how she learned to make fear her best friend, as she navigates change in a culture of preservation.


Presenter Bios and Links to More Information

Tom O’Connor
Tom is the Director of Marketing & Audience Development for Roundabout Theatre Company, New York's leading not-for-profit theatre. In this role, he oversees marketing, sales, institutional branding, audience development, and audience engagement. Prior to joining Roundabout, Tom held various marketing and ticketing positions in the commercial and not-for-profit sectors, including Manhattan Theatre Club, Situation Interactive, and the Huntington Theatre Company.

Tom has presented on marketing and branding at the National Arts Marketing Project, Theatre Communications Group, Capacity Interactive Digital Marketing Bootcamp, and Tessitura Learning & Community Conferences. He is an Adjunct Lecturer in the Graduate Performing Arts Management Program at Brooklyn College, in addition to regular guest lectures in the Graduate Theatre Management Program at Columbia University.

Roundabout Theatre Company website

Rich Bradway
Rich joined the Boston Symphony Orchestra in 2001 and serves as the Associate Director of E-Commerce and New Media. In this role, he oversees all elements of internet ticketing and e-commerce, as well as new media production and sales. He served as the project lead for the development of HENRY, BSO’s Performance History Search module, which contains all documented BSO concerts beginning with October 21, 1881 through the current season.

Boston Symphony Orchestra website
Boston Symphony Orchestra archives (HENRY)

Limor Tomer
Limor joined The Metropolitan Museum of Art as General Manager of Concerts and Lectures in July 2011. Highlights from her first two seasons at the Met include: Zorn@the Met, a 12 hour celebration, featuring 12 performances in 12 different galleries, every hour on the hour; TWINNED, a theatrical dance/music performance featuring Alarm Will Sound and Dance Heginbotham; and site specific productions of the operas THE PEONY PAVILIONIL COMBATIMENTO DI TANCREDI E CLORINDA, and I HAVE NO STORIES TO TELL YOU, all designed for and staged in specific galleries at the Met Museum. 

Limor began her career at BAM, working closely with Harvey Lichtenstein on a diverse range of projects. Following her tenure at BAM, she became Executive Producer for Music at WNYC radio, where she produced award-winning programs. Simultaneously, Limor served as Adjunct Curator for Performing Arts at the Whitney Museum, where she created a performing arts department and curated dance, theater, music, and multimedia. A native of Israel, Limor holds a bachelor’s and a master’s degree from The Juilliard School and was a PhD student in aesthetics at New York University.

The Metropolitan Museum of Art website
Limor on The Huffington Post


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