Tessitura’s Innovator Series is an ongoing program of brief and inspiring presentations by industry innovators, each focused on a single theme to advance insight and innovation in the business of arts and culture. Presented periodically at no cost to a live webinar audience of Tessitura Network Members and others engaged in or studying the arts and cultural sector, Innovator Series presentations are subsequently released through the Tessitura Network YouTube™ channel to expand and extend the accessibility of these powerfully innovative ideas globally.
We are thrilled to present our sixth installment of Tessitura's Innovator Series live in front of our Tessitura Learning and Community Conference audience.
Kevin Giglinto, Vice President for Strategy and Special Initiatives
Chicago Symphony Orchestra
Media Strategies in a Dynamic Environment
Since its founding, the Chicago Symphony Orchestra has created a remarkable musical legacy that has been captured in media and shared around the globe. Garnering more Grammy awards than any other ensemble in history, and reaching fans around the country with 50 years of national radio broadcasts, the CSO’s rich collection of media has enabled it to reach current and future audiences and has reinforced its unique sound. Facing the challenge of a media landscape that has been permanently altered, the CSO is working to continue its connection with core audience members while finding new pathways to reach current and future audiences who experience media in vastly different ways.
Robert Massey, Chief Executive Officer
Orchestrating Innovation: The Orchestra Iowa Story
Six years ago, the then Cedar Rapids Symphony was struggling to balance a $1.5 million budget and to maintain artistic standards at a time when ticket sales were declining, donations flat-lining, endowments plummeting and morale sinking. When it couldn’t get any worse, the Midwest floods of 2008 destroyed its venue, instruments, equipment and infrastructure. Forced to rethink what it meant to be a symphony, the organization, now rebranded as Orchestra Iowa, not only survived but also through creating exceptional art, enhancing its engagement with audiences and implementing innovative business models, has transformed into a vibrant $5 million arts enterprise.
Andrew Recinos, Executive Vice President
3 Big Things Thriving Cultural Organizations Get Right
In his role as Executive Vice President for Tessitura Network, Andrew travels the globe visiting literally hundreds of cultural organizations using Tessitura Software. From this unique vantage point, he has observed some strikingly similar patterns of success at thriving cultural organizations. In this enlightening call to action, he addresses the "three big things," asks cultural professionals to rate themselves, and encourages them to aim for a perfect score, so that they may better contribute to the human spirit of our age.
Presenter Bios and Links to More Information
Kevin joined the Chicago Symphony Orchestra staff in 1999. Serving first as the organization’s Director of E-Commerce, his efforts to build cso.org added significant online capabilities, growing traffic and sales exponentially. Next, he served as the CSO’s Vice President for Sales and Marketing from 2003 to 2012, developing and implementing broad-based marketing strategies. As Vice President for Strategy and Special Initiatives, Kevin is responsible for implementing long-term strategic initiatives and for structuring and managing the delivery of the organization’s overarching long-range plan. He also focuses on providing critical evaluative research and development, as well as information analysis associated with the institution’s long-term initiatives: maintaining and elevating the CSO’s international reputation, strengthening audience development efforts, and deepening the Institution’s engagement with the broader Chicago community and beyond.
Kevin’s Profile on LinkedIn
Chicago Symphony Orchestra website
Robert Massey began his career in the arts as a trumpeter with the Memphis Symphony while still a teenager. He put himself through the New England Conservatory by ushering at Symphony Hall and upon graduating, joined the Boston Symphony’s development staff. Following two years with the BSO, he spent one year as a Cultural Attaché in Paris before returning to Memphis to serve as Deputy Director of the Germantown Performing Arts Centre. There, he served as architect of the Iris Orchestra—an experience that cemented his passion for bringing symphonic music to audiences everywhere.
Lauded by Arts Journal as the “Steve Jobs of the Symphony Industry,” Robert has since built a reputation as an entrepreneurial arts administrator, a visionary with a proven record of success, and a dynamic manager and motivator of boards, staffs, and musicians. He has notably tripled the revenue and doubled the audience of every orchestra he has managed, raised a collective $71 million for historic and modern building campaigns, and enhanced the cultural landscape through new creations, collaborative partnerships, and innovative business models.
Since 2008, he has been CEO of Orchestra Iowa where he has transformed the struggling $1.5 million symphony into a $5 million arts enterprise. Through his strategies, the Orchestra has increased its audience from 30,000 to 100,000 in just six years.
Orchestra Iowa website
Andrew Recinos is the Executive Vice President of the Tessitura Network, overseeing the Consulting, Implementation, Support, Managed Services and Learning Resources departments of the company. His role takes him around the globe, visiting Tessitura organizations of all sizes, types and geographies. He serves on the leadership of the Tessitura Technology team, helping craft the future vision of the Tessitura platform. Prior to Tessitura, Andrew was Managing Director for Products at Jacobson Consulting Applications (JCA). Andrew has a Master of Arts Administration and Bachelor of Music from Indiana University.
Tessitura Network website
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