CRM means different things to different people. With Tessitura, it is very simple: we want you to have the ability to capture everything about your constituents but also be flexible enough to let you decide how much of this data is to be seen, and by whom.
Do you want to hear from your constituents regarding their experience at your facility? Then set up a Customer Service Issue.
How about tracking all of your formal campaign and appeal efforts? Simplify things with a Solicitation
Everyone does targeted marketing, but do they do it to the best of their ability? Perhaps creating an official Promotion would make all the difference in tracking the effectiveness of your marketing efforts.
And this is just the beginning of the CRM capabilities of Tessitura!