Marketing and List Management
Tessitura helps you track the effectiveness of your marketing efforts by maintaining records of every marketing-related contact with your Constituent base.
- Record every instance of marketing-related letters, e-blasts brochures, advertisements and other contacts and link them to Constituent transactions
- Easy-to-use list management allows non-technical personnel to create lists themselves, thus saving IT resources, time and costs
- Allows users to design, save, execute and automate complex data lists and merge/purges
- Includes tools for targeting and analysis based on any criteria, attribute or data point in the system
- Available integrated e-mail deployment options include customizable communication templates and campaign analysis tracking tools and reports