Having trouble? Let us help.

thought leadership

Powering Transformation with a Bold Global Digital Collaboration: World Ballet Day LIVE

Watch World Ballet Day Live Keynote Session

Published8/14/2017

Read/View Time30 min


Learn the story behind the wildly successful global digital collaboration World Ballet Day LIVE.

This Keynote Session took place during the 2017 Tessitura Learning & Community Conference (TLCC2017) in San Diego in August, 2017.

Since 2014, five of the world’s major ballet companies have been reenergizing loyal patrons, capturing the attention of new audiences, and rejuvenating their own companies with a continuous, day-long, live-streamed celebration of ballet and behind-the-scenes programming. World Ballet Day LIVE is content marketing writ large. This session explored the inception and structure of this collaborative effort; its continuing evolution; learnings and takeaways; its impact on the principal companies and beyond; and the applicability of this format to other genres and disciplines in the Tessitura community.

Stagehands move a piano across the stage at Arts Centre Melbourne
light bulb iconInnovator Series

Stepping into the Void: A Courageous Collaboration

Arts & Culture / Community Engagement 14 min

Claire Spencer addresses the topic of mental health among performing arts workers in this powerful talk

Tory Bailey on stage at TLCC2018
light bulb iconInnovator Series

Does the Lookalike Segment Make All Audiences Look Alike?

Arts & Culture / Audience Development / Community Engagement / Marketing / Theatre 15 min

Tory Bailey shows that even small steps can help engage new audiences

Torrie Allen on stage at TLCC2018
light bulb iconInnovator Series

Arts Administration as Transformative Creativity

Arts & Culture / Fundraising / Theatre 14 min

In this galvanizing talk, Torrie Allen proposes that by adopting a creative mindset, administrative professionals can find fresh approaches to their work.