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Customer Relationship Management: Igniting Data Driven Culture

Upcoming Workshops in Birmingham and London

Upcoming Workshops

Upcoming Workshops in London & Birmingham, UK

Customer Relationship Management is both basis and catalyst for data-driven culture. This workshop will allow you to reflect on the essential elements of data-driven culture, how they manifest in your organisation, and how your customer relationship strategy and technology are aligned in support of your organisational goals.

Practical takeaways include a self-assessment of your current status of data-driven culture strengths and opportunities, a review of how KPIs are driving progress throughout the organisation, and a high-level customer engagement roadmap that your organisation can use as it works towards holistic engagement strategy with its audiences and visitors. 

Customer Relationship Management: Igniting Data Driven Culture

Join facilitators Sebastian Cater and Erin Koppel and engage with your peers on such critical topics as:

  • How customer engagement leads to revenue
  • Identifying what’s important and how to measure it
  • Understanding the role of business intelligence in data-driven culture



Monday 10th June 
St Martin’s in the Field
9.30am – 4.30pm


Tuesday 11th June
Birmingham Conference and Exhibition Centre 
9.30am – 4.30pm  

Have questions? Contact Rachael or Claire at hello@tessituranetwork.com.

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Workshop Facilitators

Erin Koppel, Vice President, Enterprise Consulting

Erin KoppelErin has 20+ years of experience in development, from annual funds to major giving, and cultivation and engagement activities, be it a gala, auction, and all other types of events. Prior to joining Tessitura Network, she was Deputy Director of Development at the Lyric Opera of Chicago. Erin left with an exemplary record of successful contributed revenue strategies which leveraged engagement opportunities across all transactions and touchpoints with patrons and subscribers. Since beginning with Enterprise Consulting, she has worked worldwide in all genres and sizes of organizations using Tessitura. Erin resides in southwestern suburban Chicago.

Sebastian Cater, Consultant, Tessitura Europe

Sebastian CaterSebastian has over 19 years of experience in the commercial and not-for-profit cultural sector, and was most recently Director of Marketing and Sales at Sadler’s Wells. During his time there he updated their membership scheme, resulting in record-breaking subscriptions and a UK Theatre Award nomination, and he developed a CRM strategy which increased customer retention and advance bookings. He also managed the implementation of Tessitura and revenue management systems, and managed the creation of a bespoke segmentation model. He recently became a Fellow of the Royal Society of Arts and a Director of Dance Consortium, and he is an advocate for improving mental health and wellbeing in business. Sebastian lives in the North Downs, East Kent.