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World Ballet Day
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Powering Transformation with a Bold Global Digital Collaboration: World Ballet Day LIVE

ArticlesArts & Culture / Community Engagement / Business Strategy / Education / Marketing / Audience Development30 min

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The Audience π

ArticlesAudience Development / Marketing18 min

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The Audience π

Audience Development / Marketing 18 min

Sarah Ogle, Director, Marketing & Communications Director, Liverpool Everyman and Playhouse | Is there a magical formula for growing your audience? Sarah discusses developing a shared plan to focus on mission and audience. This talk was recorded live at the 2017 Tessitura European Conference.

The Grand - interior
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Tessitura data leads a turnaround at The Grand

Ticketing & Admissions / Digital / Fundraising 6 min

Sean Wright describes how digging into the data helped The Grand sell more tickets and increase donations

Sadler's Wells welcome packs
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Making the Most of Membership

Memberships 4 min

Sadler's Wells increases membership and ticket sales while reducing discounts and other incentives.

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What I Learned Curating Talks by Cultural Leaders

Arts & Culture / Marketing 6 min

How can you increase the effectiveness of your marketing spend, decrease your costs and more authentically engage with individuals by taking advantage of the data you’re collecting?

Seattle Symphony Orchestra
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Can the City's Boom Mean New Audiences for the Seattle Symphony?

Arts & Culture / Audience Development 2 min

Seattle Symphony uses audience research to help target and woo recent transplants.

Colorado Ballet Masterworks
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Dance Magazine | Yes, It IS Possible to Build New Ballet Audiences in 2017

Audience Development 2 min

Dance Magazine spotlights three Tessitura-powered dance companies who are finding ways to grow their audiences

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Thriving in Displacement

Arts & Culture / Business Strategy 26 min

Andrew Recinos, President, Tessitura Network, shares important lessons he has learned observing and working with Tessitura Network member organizations that have successfully navigated displacement.

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Small Acts, Big Impacts: Reflections on Community

Arts & Culture / Community Engagement 11 min

Don Youngberg, Vice President of Community, Tessitura Network draws on lessons learned from his father to reflect on the uniqueness of the Tessitura Community where people who need help will always find people who can and will give help.

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Deconstructing the Notion of "An Audience"

Audience Development / Community Engagement 16 min

Chris Lorway, Executive Director, Stanford Live | Learn how Stanford Live is embacing the idea that there is no "one size fits all approach” to building new audiences.

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