Can the City's Boom Mean New Audiences for the Seattle Symphony?
Arts & Culture / Audience Development 2 min
Seattle Symphony uses audience research to help target and woo recent transplants.
Dance Magazine | Yes, It IS Possible to Build New Ballet Audiences in 2017
Audience Development 2 min
Dance Magazine spotlights three Tessitura-powered dance companies who are finding ways to grow their audiences
Small Acts, Big Impacts: Reflections on Community
Arts & Culture / Community Engagement 11 min
Don Youngberg, Vice President of Community, Tessitura Network draws on lessons learned from his father to reflect on the uniqueness of the Tessitura Community where people who need help will always find people who can and will give help.
Find Your Music™: Building Audiences through Community
Audience Development / Community Engagement 17 min
Martha Gilmer, CEO, San Diego Symphony | Learn how an emphasis on connecting with the community is reenergizing the entire San Diego Symphony team of musicians and staff, propelling ticket sales to record levels and inspiring new donors.
"Michael Wong, have you eaten yet?": The Journey to Knowing Ourselves and Our Members
Arts & Culture / Business Strategy / Memberships 16 min
Nancy Yao Maasbach, President, Museum of Chinese in America, shares how the challenges of her museum illustrate the importance for all organizations of really knowing their members