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Innovator Series

Tessitura's Innovator Series advances insight and innovation in the business of arts and culture with a program of brief, inspiring talks by industry innovators.

TIS Sarah Ogle 2017 Banner 768x465
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The Audience π

Audience Development / Marketing 18 min

Sarah Ogle, Director, Marketing & Communications Director, Liverpool Everyman and Playhouse | Is there a magical formula for growing your audience? Sarah discusses developing a shared plan to focus on mission and audience. This talk was recorded live at the 2017 Tessitura European Conference.

TIS Chris Lorway 2017 Featured 768x465
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Deconstructing the Notion of "An Audience"

Audience Development / Community Engagement 16 min

Chris Lorway, Executive Director, Stanford Live | Learn how Stanford Live is embacing the idea that there is no "one size fits all approach” to building new audiences.

TIS Martha Gilmer 2017 Featured 768x465
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Find Your Music™: Building Audiences through Community

Audience Development / Community Engagement 17 min

Martha Gilmer, CEO, San Diego Symphony | Learn how an emphasis on connecting with the community is reenergizing the entire San Diego Symphony team of musicians and staff, propelling ticket sales to record levels and inspiring new donors.

TIS Nancy Yao Maasbach Featured 768x465
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"Michael Wong, have you eaten yet?": The Journey to Knowing Ourselves and Our Members

Arts & Culture / Business Strategy / Memberships 16 min

Nancy Yao Maasbach, President, Museum of Chinese in America, shares how the challenges of her museum illustrate the importance for all organizations of really knowing their members

TIS Michael Witmore 2017 Featured 768x465
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Taking Shakespeare on the Road

Arts & Culture / Education / Business Strategy 18 min

Michael Witmore, Director, Folger Shakespeare Library | Michael reflects on how institutions can choose to make access and relevance a priority in their work.

TIS Elaine Chia 2017 Featured 768x465
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Warning: Don’t Throw the Baby Out with the Bathwater

Business Strategy / Marketing 19 min

Elaine Chia, CEO, City Recital Hall Limited | City Recital Hall is transforming from a venue-for-hire to a presenting venue, while balancing the needs of established hirers and traditional audiences with a focus to broaden and diversify.

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