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Powerful Marketing Tools
Harness a full understanding of your patrons to personalize your marketing, target your messages, automate promotions, and more.
Target Your Communications
Tessitura’s unified CRM gives you a 360-degree view of each visitor’s behavior across your organization, all of which can be leveraged for marketing campaigns. Take advantage of data in any of the following areas to design detailed, targeted campaigns:
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Ticketing and Admissions
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Packages and Subscriptions
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Memberships
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Subscriptions
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Education
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Survey Responses
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Sales Channel
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Responses to Previous Campaigns
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Email Interaction Behaviors
Learn more about integrated email marketing with Tessitura.
“We rely on Tessitura on a daily, weekly, monthly basis to capture the metrics that we use to assess how we’re doing against our marketing plan and strategic plan goals. It’s really integral to our work.”
Amy Catanzaro, Director of Sales
Cincinnati Symphony Orchestra
Multi-Channel Campaigns Reach Any Patron, Anywhere
Tessitura enables you to target specific customers and segment lists for highly focused, effective marketing messages that can be carried out through any channel, at any point of sale.
Get your messages out across every channel and point of sale: SMS, push notifications, email, social media, and direct mail
Promotions take effect in any sales channel, however you want to implement them: promo codes, direct links, or automatically, triggered by customer data or cart contents
Promotions can be triggered by personlized links, customer data, cart contents, a promo code, and more
Automate digital communication to respond to customer activity: retarget, upsell, and cross-sell
Mobile Engagement
Don’t miss an opportunity to connect with your patrons on any digital platform
Unlock special content at an event or in your facility
Location-based targeting lets you reach patrons based on whether they are near or in your facility
Incentivize on-site mobile sharing
Social Marketing
Make sure to be where your customers spend their time.
Encourage social sharing during the purchase process and on site
Leverage your Tessitura data to target your social campaigns
Facebook Connect lets your customers log into TN Express Web with their Facebook credentials, removing a barrier to your purchase path
“We just finished our best season in ticket sales in over a decade. A big part of that is that we're leaps and bounds in terms of understanding our customers,: the shows they want to see, when they want to see them, the price they're willing to pay, how they're hearing about us. And the results have been exemplary.”
Sean Wright, Executive Director
The Grand
Pull the Perfect List Every Time
Extractions functionality lets you target the people you want.
Build lists based on multiple criteria
Segment your lists to target each sub-group individually
Randomize segments for easy A/B testing
Use suppressions to make sure you don’t target the wrong people
“Because we've had Tessitura since 2005, we're able to look at over 10 years' worth of history and tell people's story and what they're doing, across Yale, for any of the organizations using Tessitura. And that's been meaningful in many, many ways.”
Janna Ellis, Director, Yale Tessitura Consortium
Yale University
Instant Insight Into Your Data
Robust business intelligence and data analysis tools make it easy to conduct in-depth analysis and help you make better decisions, with dashboards that put key business metrics at your fingertips.
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Dashboards offer visualizations for sales, memberships, and more
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Sales trend comparisons and time period comparisons
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Hotseat index to map out the most popular or most lucrative seats
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Cumulative sales with a 30-day spark line and percent of goal bullet chart
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Drag-and-drop interface lets you design your own detailed reports in seconds
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Generate graphs, charts, maps, and other visualizations with just a few clicks
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Send lists back to Tessitura to drive communications
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All these features are included with Tessitura, no add-ons needed
Dynamic Pricing
Increase Revenue
Review the overall performance of past shows to determine whether pricing for the current inventory is on target
Easy to configure
Review the actual paid yield for past performances to inform your pricing decisions.
Included with Tessitura
Analyze the popularity of specific seating locations for past performances to inform current and future pricing decisions
Change Pricing
Change pricing at any time in response to changing demand.
Schedules
Set up timed schedules for anticipated pricing changes or make changes on the fly
Break Out Increases
Isolate price increases to break out and analyze the incremental revenue
Price Zone Maps
Build your own price zone maps for easy scaling of ticket prices
Discounts
Manage and report on discounts driven by promotion codes
Editable Prices
Make some prices editable, setting a default price and a minimum price, so your operators with proper security rights can change prices on demand
Re-zone Seats
Re-zone seats to a higher-or lower-priced zone in response to demand
Hold Back Seats
Hold back seats to sell at a later time for a premium price
Hot Seat Index
See and analyze which seats in your venue have the potential to generate the most revenue using a graphical hot seat index
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View Related Content
Marketing the Experience to Connect with Wider Audiences
Innovator Series
Georgia Rivers, Sales and Marketing, Opera Australia | Opera Australia is broadening its appeal to new audiences by marketing and delivering an exceptional cultural experience.
Learn more about dynamic pricing
Extend Tessitura's capabilities with our integrated dynamic pricing partners.
“Tessitura has improved the way we do business in multiple ways. It has allowed us to be much more flexible with our pricing. In our first year alone, we were able to bring in almost $140,000 in incremental revenue on tickets.”
Jennifer Buzzell, Director of Marketing & Sales
Signature Theatre
Measure Everything
Tessitura tracks all your marketing efforts so you know exactly what’s working – and what’s not
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Transactions are automatically tied back to each campaign, making it easy to see who you’re reaching and how much revenue you’re generating
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Track all sales channels – online, mobile, walk-up, phone – so that you can analyze trends and adjust your strategy
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Record and track expenses to measure ROI
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Changes to pricing in Tessitura are tracked, allowing you to report on the impact of price changes to inform future pricing decisions
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Compare the effectiveness of various appeal strategies over different campaigns
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Illustrate income flows (month by month) over different campaigns.
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Demonstrate which marketing efforts generated revenue for a particular campaign
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Perform A/B testing by easily randomizing segments when pulling lists
“The data that you get is so important for driving decisions. We always want to know: How's the return on investment going? Are we segmenting and targeting as many people as we can? And Tessitura just does that kind of stuff standing on its head.”
Matthew Hodge, Marketing Manager, Database & CRM
Sydney Symphony Orchestra
Flexible web approach allows your brand to shine
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You have complete control over your website and branding on desktop, tablet, and mobile
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Utilize the industry’s most flexible API to enable seamless interaction between your Tessitura system and your website for transactions, feeds, information gathering, and more
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Tessitura also offers a cloud-based service for integrated online and mobile transactions and engagement
Telemarketing Tools
Make the most of your telemarketing budget
- Leverage Tessitura’s detailed CRM data to target your asks to specific customer behaviors
- Generate lead sheets from Tessitura
- Tessitura can integrate with call center technologies to feed lead data
- Track your results and adjust your strategy accordingly
- Take advantage of tools like CSIs (Customer Service Issues) and Plans to track telemarketing asks
Join the 630+ organizations already using Tessitura.
We'd love to speak with you about how Tessitura can help you fulfill your mission.
Contact UsExplore Tessitura's Capabilities
Learn more about how Tessitura's unified solution can power your success.
