DANCE Magazine spotlights Boston Ballet, Colorado Ballet, and Ballet Austin
Three Tessitura-powered organizations take center stage in a DANCE Magazine article about building new ballet audiences. Boston Ballet, Colorado Ballet, and Ballet Austin are finding new ways to increase attendance and grow revenue, even as other dance companies struggle to stay relevant. Writer Ashley Rivers explores how each of these companies is finding new success. Tessitura is the engine behind many of these tactics, allowing organizations the flexibility to try new ways of pricing, marketing, and communicating with their audiences.