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Thought Leadership

Seattle Symphony uses audience research to help target and woo recent transplants

Report from the Wallace Foundation's Building Audiences for Sustainability initiative


Read/View Time2 min

Judith Dobrzynski writes about the Seattle Symphony's initiative to capitalize on the city's tech boom and attract new urban cultural consumers to the orchestra. The Symphony devised three new concert formats under the heading "Listen Boldly," and conducted market research to determine the effectiveness of these new programs. 

Dutch-Japanese pianist Tomoko Mukaiyama joins Seattle Symphony’s Pablo Rus Broseta for a Sonic Evolution concert.

This article is part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns of a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from their work for the wide arts field.

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Seattle Symphony Orchestra
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Can the City's Boom Mean New Audiences for the Seattle Symphony?

Arts & Culture / Audience Development 2 min

Seattle Symphony uses audience research to help target and woo recent transplants.

geometric lines over a yellow and orange background
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Silo Busting: Common Sense

Arts & Culture / Business Strategy 3 min

Kelsey Orion DeGreef explores how silos arise in museums and incorporates research from three disparate fields to provide insight on how to identify and prevent silos

Live presentation at TLCC2017
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10 inspiring insights from women in arts and culture

Arts & Culture / Audience Development / Business Strategy / Customer Service / Marketing / Presenting & Performance 6 min

On International Women’s Day we pay tribute to the inspirational women in the field of arts and culture who work to empower artists, audiences and communities.