Having trouble? Let us help.

thought leadership

Disruption by Design, Innovation by Necessity

Jack opens TLCC2019 with a look at disruption in the world of arts and culture

Watch Jack's Talk
Jack Rubin

Jack RubinChief Executive Officer & Co-Founder

TitleDisruption by Design, Innovation by Necessity


Read/View Time25 min

How are you innovating to stay relevant? How are you making your experiences meaningful?

In his talk that opened the 2019 Tessitura Learning and Community Conference in Chicago, Tessitura Network CEO Jack Rubin asked these questions and more of the conference's nearly 2,000 attendees. 

In 1900, the city of Chicago reversed the flow of the Chicago River. The river, which was flowing naturally into Lake Michigan, was directed instead to flow into the Mississippi River watershed. Disruption is built into the existence of the city.

A split photograph of the Chicago River: on the left, in black-and-white, from around 1900; on the right, in color, from the present day.

Jack explains the concept of disruption as described in two books by Clayton Christensen. On one hand, it is a phenomenon that can benefit the disruptor. On the other hand, he cautions. being disrupted can mean being run over. In most cases, we may not know we are being disrupted until something drastic happens.

Entertainment patterns too have been disrupted, and that includes arts and culture. The goal today is to create experiences to fulfill consumer needs based on their functional, social, and emotional criteria. That is where the Tessitura community comes in: when you enable a valued experience for your customer, they will view it as a desired solution rather than simply a product they bought a ticket for. And they will pay a premium price for that live experience.   

“The time to prepare for the future is now.”

Jack incorporates insights from the leaders of several Chicago-area organizations, highlighting important takeaways that fellow organizations can learn from.  



Jack delivered this talk to attendees from over 400 arts and cultural organizations at the 2019 Tessitura Learning and Community Conference in Chicago, Ill. in July 2019.

Jack Rubin

Jack Rubin

Chief Executive Officer & Co-Founder

Jack Rubin has led the Tessitura Network since its inception in 2001 after being appointed President by the founding Board.

He has led the company from the initial two person organization of he and Chuck Reif, (head of technology / fellow co-founder), and two license holders, to close to 600 organizations using Tessitura, over 200 Tessitura Network team members, technology and functionality advancements every year, multiple products and services, a global footprint on three continents and across ten countries, and as strong a presence in the museum and cultural attraction sector as the company initially built in the performing arts sector. 

Jack has served in management and leadership roles in both the for-profit and non-profit worlds. Previously, he was CEO and President of an internet-based ticketing and box office software company, Chief Financial and Strategic Officer for www.hotels.com during the period they went public and has also served in CEO, and senior-level management, marketing and strategic officer positions for large publicly-traded companies in various industries and market sectors. Responsibilities included dozens of mergers and acquisitions while with public companies, start-ups, growth initiatives, product development, strategic alliance formations, and management of numerous businesses. 

Jack has also served on non-profit boards and co-chaired a successful technology task force for an educational institution that led to nationally recognized design and implementation of the educational use of technology. Jack has an MBA with distinction from the Wharton School at the University of Pennsylvania, a BBA summa cum laude from the University of Texas and is also a CPA.

Show More

You might also like:

A man with dark hair and a beard, seen from the torso up, wearing a blue button-up shirt and a black blazer. He has one hand in his pocket and is smiling.
bell-iconThought Leadership

Welcoming the Widest Possible Audience

Accessibility / Arts & Culture 54 min

Sina Bahram challenges us to use principles from universal and inclusive design to help us open up our buildings, content, programming, and experiences

An open sketchbook with an illustration of a laptop, paper, and hands holding pencils reaching out from multiple directions
bell-iconThought Leadership

How to Be a Poetical Scientist

Arts & Culture 6 min

How the first self-described poetical scientist, Ada Lovelace, shaped the future of technology

A woman, seen from about the knees upward. She is wearing a white dress with red and pink flowers, and is gesturing with her arms.
light bulb iconInnovator Series

Truly integrating volunteers and interns into your organization

Arts & Culture / Collaboration / Community Engagement 19 min

Nicole Smith of the Adrienne Arsht Center demonstrates the power of building meaningful volunteer and internship programs