Your website is one of the first impressions your organization makes.
It’s the place where most tickets are sold, it’s a goldmine for user behavior analytics, and it’s a place to share information and build your brand’s voice. Your website is a fundamental piece of a marketing funnel, whether or not a patron buys online.
The work of my team at Tessitura is based on one simple philosophy: revenue follows engagement. This means that deepening a customer’s engagement with your organization leads to more ticket sales, more donations, and more renewed memberships and subscriptions.
What does this mean for your website?
Find out more in this guest blog post, written by Tessitura team member Jenifer for Capacity Interactive.