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Thought Leadership

Websites are relationship builders

Jenifer Thomas LaMorte writes about how to maximize your website’s ability to engage with your patrons.

Jenifer TL

Jenifer Thomas LaMorteDirector, Enterprise Consulting, Tessitura Network

TitleWebsites are relationship builders


Read/View Time5 min

Your website is one of the first impressions your organization makes.

It’s the place where most tickets are sold, it’s a goldmine for user behavior analytics, and it’s a place to share information and build your brand’s voice. Your website is a fundamental piece of a marketing funnel, whether or not a patron buys online.

The work of my team at Tessitura is based on one simple philosophy: revenue follows engagement. This means that deepening a customer’s engagement with your organization leads to more ticket sales, more donations, and more renewed memberships and subscriptions.

What does this mean for your website?

Find out more in this guest blog post, written by Tessitura team member Jenifer for Capacity Interactive.

Read article >


Top photo by Brooke Cagle on Unsplash

Jenifer TL

Jenifer Thomas LaMorte

Director, Enterprise Consulting

Tessitura Network

Jenifer Thomas LaMorte is a marketing, sales, and strategy professional with corporate and not-for-profit experience.

Prior to joining Tessitura Network, she oversaw the revenue strategy for Disney’s North American Broadway productions with responsibilities spanning analytics, revenue management, modeling and forecasting, customer service, and innovation, with an eye toward the intersection of marketing and finance. She holds an MBA and Masters of Arts Administration from the University of Cincinnati. Jenifer resides in Hoboken, New Jersey, just outside New York City.

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