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thought leadership

Crossing Barriers to Innovate Experiences in Virtual, Augmented, and Mixed Reality

The Royal Shakespeare Company, Philharmonia Orchestra, and American Museum of Natural History are opening the door in to the world of immersive experiences 

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Read/View Time62 min

The new wave of immersive experiences is here.

“Crossing Barriers to Innovate Experiences in Virtual, Augmented, and Mixed Reality” features speakers from three organizations who are working with the new media formats of VR, AR, and MR. The three speakers share stories of projects and offer strategic thoughts about the opportunity to work iteratively and collaboratively to deliver heightened emotional experiences using this developing technology.

“There are two paths to obscurity: one is sitting by while the world changes, while the other is by changing so much that the world no longer recognizes you.”
— Matt Tarr

Sarah Ellis of the Royal Shakespeare Company discusses the RSC's augmented-reality production of Shakespeare's Tempest, the world's first live motion-capture performance. 

Luke Ritchie of the Philharmonia Orchestra surveys ventures from the Re-Rite (a re-imagination of Stravinsky's The Rite of Spring in 2010) to the Universe of Sound in 2012 to the Virtual Orchestra, their first foray into 3D virtual reality. 

Image courtesy of the Philharmonia Orchestra

Matt Tarr offers his insights on various initiatives at the American Museum of Natural History, from the MicroRangers virtual board game to a HoloLens that lets users control a 3D shark with their voices. He emphasizes the need to evaluate how any potential technological effort would affect their team’s work, the visitor’s expectations, and the art of exhibition design.

“We are passing the baton of innovation to each other.”
— Sarah Ellis

Image courtesy of the American Museum of Natural History

Watch the full talk above.

Sarah Ellis

Sarah Ellis

Director of Digital Development

Royal Shakespeare Company

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Luke Ritchie

Luke Ritchie

Head of Digital Innovation & Partnerships

Philharmonia Orchestra

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Matt Tarr

Matthew Tarr

Director of Digital Architecture

American Museum of Natural History

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