“The Melbourne Festival offers two types of packages that at one time were complicated to sell. Now, Tessitura’s pricing rules make these packages easy to sell through any channel.”

“Our members are able to purchase tickets before the general public. Your membership level determines when you can go online to purchase your tickets. Instead of 50,000 people buying tickets all at once, we could spread it out over three weeks before it hits the general public.”

“Our customers are seeing much better customer service. We have more time to spend with them, not just processing tickets, but having conversations. We're better able to track orders, we're better able to respond in a timely manner.”

“Tessitura helps us build relationships with our customers by helping us know who they are and what they've done. A person who buys a ticket could be a subscriber, a donor, all sorts of things, and the more you know about them the more personalized you're able to be.”

“We just finished our best season in ticket sales in over a decade. A big part of that is that we're leaps and bounds in terms of understanding our customers: the shows they want to see, when they want to see them, the price they're willing to pay, how they're hearing about us. And the results have been exemplary.”