Everything You Need to Target Your Marketing Successfully
Tessitura is the only solution that gives you a truly unified, 360-degree view of your customers across all key areas of your organization. Harness this information to personalize your marketing, target your messages, automate promotions, and more to increase revenue, loyalty, and engagement.
Powering Your Success
Increase Revenue & Engagement
Tessitura’s unified CRM helps you see a customer’s complete activity across the organization, allowing you to engage your audience with customized on-point messages and targeted experiences.
Break Down Silos
In marketing, knowledge is power. With Tessitura’s unified CRM, you have a 360-degree view of each visitor’s behavior. Leverage this data to make more strategic decisions about your approach to each interaction.
Gain Instant Insight into Your Data
Tessitura includes robust business intelligence and data analysis tools, allowing you to use your key metrics for more effective decision making.
Target Every Communication
Tessitura enables you to target specific customers and segment lists for highly focused, effective marketing messages across all channels and points of sale through email, SMS, mobile push notifications, and social media, as well as sophisticated direct mail campaigns. Your promotions automatically take effect through promo codes, direct links, or based on customer data or cart contents.
Dynamic Pricing & Revenue Management Tools
Revenue management tools allows Tessitura Network organizations to realize literally millions of dollars in incremental income above and beyond initial revenue targets. Best of all, it’s easy to implement and is included with your Tessitura license.
Built-In ROI Tracking
Tessitura tracks your marketing efforts across all channels—print, digital, social, and beyond. Transactions are automatically tied back to each campaign, making it easy to see who you’re reaching and how much revenue you’re generating.
“Tessitura helps me understand our customers from a real 360-degree perspective. It helps us very tightly target our offerings to the right audiences at the right time. And it helps my staff make better decisions, ultimately.”
Mary Beth Smith, Director of Marketing & Communications, San Francisco Ballet
“The data that you get is so important for driving decisions. We always want to know: How's the return on investment going? Are we segmenting and targeting as many people as we can? And Tessitura just does that standing on its head.”
Matthew Hodge, Sydney Symphony Orchestra
“Tessitura is probably the most valuable tool in our marketing department. From maintaining clean, clear constituent records to analyzing audience trends and ROI, it makes it much easier for us to do our jobs efficiently and make data-driven decisions.”
Anh Le, Opera Theatre of Saint Louis
“We just finished our best season in ticket sales in over a decade. A big part of that is that we're leaps and bounds in terms of understanding our customers: the shows they want to see, when they want to see them, the price they're willing to pay, how they're hearing about us. And the results have been exemplary.”
Sean Wright, The Grand Theater
“What Tessitura enables us to do is to effectively have a real quality relationship with our customers that we just couldn't get from another system.”
David Pearce, Wales Millennium Centre