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Tessitura's Innovator Series

No More Free Lunch: The New Realities of Facebook & Social Advertising

Watch Gabriella's Talk
Gabriela Jirasek

Gabriela JirasekDirector of New Media, Goodman Theatre

TitleNo More Free Lunch: The New Realities of Facebook & Social Advertising


Read/View Time13 min

Are you seeing steep declines in your Facebook Page’s organic reach and engagement?

It’s not just you—brands, traditional media outlets and cultural institutions are all facing the same new reality: Facebook is now primarily an advertising platform. But for savvy marketers, making a real investment in Facebook advertising can generate buzz, drive ticket sales, improve customer service and increase patron loyalty. Gabriela shares how to take your social media strategy into the world of social advertising. Click on the play button above to watch this talk.


Gabriela Jirasek

Gabriela Jirasek

Director of New Media

Goodman Theatre

Gabriela is the Director of New Media at Goodman Theatre.

She manages the Goodman’s website, digital strategy, email marketing and social media. Gabriela earned a BA in International Relations and Spanish from Tufts University. She was an elected member of the Americans for the Arts Emerging Leaders Council from 2010-2011, advising AFTA and serving as Chair of the Technology Committee. Previously she was the Marketing and New Media Associate for the Chicago Humanities Festival (CHF). In 2010 she received the Joyce Foundation’s Professional Development Fellowship for Emerging Leaders of Color from the Great Lakes Region.


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