Having trouble? Let us help.

Tessitura's Innovator Series

No More Free Lunch:

The New Realities of Facebook & Social Advertising

Watch Gabriella's Talk
Gabriela Jirasek

Gabriela JirasekDirector of New Media, Goodman Theatre

TitleNo More Free Lunch: The New Realities of Facebook & Social Advertising

Published2/7/2017

Read/View Time13 min


Are you seeing steep declines in your Facebook Page’s organic reach and engagement?

It’s not just you—brands, traditional media outlets and cultural institutions are all facing the same new reality: Facebook is now primarily an advertising platform. But for savvy marketers, making a real investment in Facebook advertising can generate buzz, drive ticket sales, improve customer service and increase patron loyalty. Gabriela shares how to take your social media strategy into the world of social advertising. Click on the play button above to watch this talk.

Gabriela Jirasek

Gabriela Jirasek

Director of New Media

Goodman Theatre

Gabriela is the Director of New Media at Goodman Theatre.

She manages the Goodman’s website, digital strategy, email marketing and social media. Gabriela earned a BA in International Relations and Spanish from Tufts University. She was an elected member of the Americans for the Arts Emerging Leaders Council from 2010-2011, advising AFTA and serving as Chair of the Technology Committee. Previously she was the Marketing and New Media Associate for the Chicago Humanities Festival (CHF). In 2010 she received the Joyce Foundation’s Professional Development Fellowship for Emerging Leaders of Color from the Great Lakes Region.

 

Show More
A stage with purple lighting. Smoke swirls from a staff held by a person at the center; other figures crouch to the side behind.
light bulb iconInnovator Series

Getting the Marriage Right

Arts & Culture / Business Strategy / Collaboration 22 min

When artistic and administrative teams truly unite on a shared goal, they can achieve powerful outcomes.

Stagehands move a piano across the stage at Arts Centre Melbourne
light bulb iconInnovator Series

Stepping into the Void: A Courageous Collaboration

Arts & Culture / Community Engagement 14 min

Claire Spencer addresses the topic of mental health among performing arts workers in this powerful talk

Torrie Allen on stage at TLCC2018
light bulb iconInnovator Series

Arts Administration as Transformative Creativity

Arts & Culture / Fundraising / Theatre 14 min

In this galvanizing talk, Torrie Allen proposes that by adopting a creative mindset, administrative professionals can find fresh approaches to their work.