How do you break the news to 7,385 ticket holders that their show is cancelled without overwhelming the box office?
San Francisco Ballet faced this challenge very recently.
On March 6th, SFB announced that all performances of A Midsummer Night’s Dream were cancelled.
“By order of Mayor London N. Breed, to prevent the spread of COVID-19, all public performances, events, and gatherings at the San Francisco War Memorial & Performing Arts Center are hereby canceled from Saturday, 3/7/20, through Friday, 3/20/20.”
Initially, SFB reached out to Prospect2 to make updates to their website that would allow patrons to choose what they wanted to do with their tickets — Donate the value or receive a Gift Certificate. This would have required additional money, time, and testing, and would require patrons to come to the website to make their choice.
When Pro2 heard their request, they had an idea. In conjunction with the marketing team at SFB, Prospect2 and L2 developed a plan that leveraged existing Pro2 functionality and provided patrons with an easy process to make their selection.
Top photo: San Francisco Ballet in Wheeldon’s Within the Golden Hour© (©Erik Tomasson)