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Thought Leadership

How to Be a Poetical Scientist

How the world of arts and culture can use the example of Ada Lovelace to lead in new and unexpected ways

Watch Video (27 min)

Published5/21/2019

Read/View Time6 min


Is the world of arts and culture secretly peopled by poetical scientists?

Here is the story of the first self-described poetical scientist, Ada Lovelace. Amalia Hordern, Tessitura's Associate Director, Asia Pacific, and Andrew Recinos, President, examine how Lovelace's approach to the world shaped the future of technology. They then explore how the world of arts and culture can use her example to unleash their inner Ada and lead in new and unexpected ways.

Ada Lovelace literally predicted the Digital Age: a 150-year leap of logic. And over those 150 years, Ada’s crazy ideas inspired her intellectual descendants to develop the digital technology now residing in our pockets.

This talk was delivered live at the 2019 Australia-New Zealand Tessitura User Conference, held 1–2 April in Melbourne.

Amalia H.

Amalia Hordern

Associate Director, Asia Pacific

Tessitura Network

Amalia has over 15 years of experience in marketing, ticketing, and customer relationship management.

Prior to joining Tessitura Network, she was Senior Manager, Customer Experience at The Australian Ballet. Amalia provided leadership for a team of CRM, marketing, customer service, and ticketing professionals to realize both revenue and audience goals through detailed audience segmentation and a data driven approach to customer engagement. Amalia resides in the Dandenong Ranges, just outside Melbourne, Australia.

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Andrew Recinos

Andrew Recinos

President

Tessitura

Andrew Recinos is President of the Tessitura Network.

He is responsible for oversight of Tessitura's North American operations, including Consulting, Application Support, Managed Services, Community, Conference, and Learning Resources divisions. Working closely with CEO Jack Rubin, Andrew is a key strategic leader for the company. Taking an active role in connecting with Tessitura's member organizations, Andrew visits with scores of cultural professionals around the globe each year, sharing news about the company and learning the many unique stories of our community. Andrew's presentations draw insights from the multifaceted organizations in the world of Tessitura. 

Prior to joining Tessitura, Andrew was a Managing Director at Jacobson Consulting Applications (JCA) where he oversaw their Products division.  Andrew served as a product lead for the development of T-Stats, Tessitura Dashboards and the Revenue Management Application (RMA), as well as serving as Tessitura implementation lead for more than 30 Tessitura implementations. In 2009, Andrew became the Product Manager for the Tessitura Next Generation Project and served on the Board Steering Committee for the project to re-envision Tessitura. Prior to JCA, Andrew worked in fundraising, membership and technology at a variety of non-profits, most notably Carnegie Hall in New York City, where he worked for eight years. Among his roles was Director, Friends of Carnegie Hall, where he oversaw all aspects of this 15,000 member program.

Andrew has a Master’s Degree in Arts Administration and Bachelor of Music, Composition from Indiana University. He currently serves on the Distinguished Alumni Council of the Indiana University School of Public & Environmental Affairs. He lives in Portland, Oregon with his wife and daughter.

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