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The Value of Everything

What matters most when everything is important?

Erin K.

Erin KoppelChief Strategy Officer, Tessitura Network

TitleThe Value of Everything, Part 1


Read/View Time3 min

Arts and culture professionals have unlimited 

access to ideas about how we can build stronger relationships with our patrons and the broader public. But we all have limited resources. How do we prioritize? How do we decide what we value most? It’s important, because when you value everything you’re not really valuing anything. 

Tessitura’s Enterprise Consulting team has developed a series of interactive workshops to help you and your organization evaluate your effectiveness in engaging your audiences and visitors. This content was presented at the Tessitura Learning & Community Conference, and has since been delivered workshop-style to organizations wanting to improve their effectiveness. One of the most popular sessions was delivered by Erin Koppel, Senior Director of Enterprise Consulting, and we are pleased to offer it to you now as a four-part interactive series exploring the relationship between your information, your intention, and your inventory. How well do you measure up to your own expectations? 

We look forward to sharing it with you. 


* * *

Part 1

We’re all familiar with the feeling of needing to do “all the things.” (You know that meme, right? The one that perfectly captures that giddy feeling of trying to do, well, everything, and the panic that takes over when you can't sustain it?)

We all sense vaguely that trying to do “all the things” is preposterous. But why, specifically?

The problem with trying to do everything is that when you value all the things, you’re not really valuing anything. If everything is equal, nothing is important. Or as graphic designers like to say, if everything is bold, nothing is bold — because if everything is equally weighted, nothing can stand out as important.

When you value all the things, you’re not really valuing anything.

The value of everything

Think about everything in your professional life and what each one means to you.

It’s overwhelming, right?

That’s exactly my point. It seems impossible. But — and this is important — you actually define your own “everything” all the time, every day, whether you realize you’re doing it or not.

Let’s back up. In order to start understanding our topic, we need consider both parts of the phrase. The value of everything. First:


If your mental to-do list is anything like mine, it’s longer than my arms can stretch. Organizations are similar. Too frequently, in my experience, institutions try to create strategies that focus on everything. They look at all the good they want to do, and all the problems they want to solve, and aim for all of it.

But that doesn’t work. That kind of strategy is an oxymoron, because by definition, a strategy can’t focus on everything.

That brings us to our second part:


What’s valuable? In other words: what are your priorities? What are your organization’s priorities?

We all have multiple priorities, and it’s easy to feel that they all compete with one another for your attention. But I argue that we don’t have to see them as competing. If we shift our thinking, our priorities can become additive.

How? Priorities can complement one other when everyone is working with the same vision.

Value is the lens through which you view everything. Values can be personal, and even emotionally laden. They are subjective. Yet the degree to which you succeed professionally depends largely on how well you can focus the lens of value as you look at everything. Value helps you sift through your everything.

Value is the lens through which you view everything.

Similarly, the degree to which your organization succeeds depends on how you and your colleagues value your collective everything. 

What does that look like for you? The next piece in this series will be interactive, so you can start to apply these ideas to your own specific everything.


Ready for Part 2?

Read Now >

Erin K.

Erin Koppel

Chief Strategy Officer

Tessitura Network

Erin has 20+ years of experience in development, from annual funds to major giving, and cultivation and engagement activities, be it a gala, auction, and all other types of events.

Prior to joining Tessitura Network, she was Deputy Director of Development at the Lyric Opera of Chicago. Erin left with an exemplary record of successful contributed revenue strategies which leveraged engagement opportunities across all transactions and touchpoints with patrons and subscribers. Since beginning with Enterprise Consulting, she has worked worldwide in all genres and sizes of organizations using Tessitura. Erin resides in southwestern suburban Chicago, Illinois.

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